Actress Rose McGowan Lashes Out at 'X-Men: Apocalypse' Marketing Team
X-Men: Apocalypse is seeing poor reactions from critics, but one actress has spoken up regarding a specific piece of advertising by way of a billboard featuring the titular villain choking Mystique (Jennifer Lawrence) with the caption 'Only the Strong Will Survive.'
Rose McGowan took to Facebook to express her distaste.
"There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid.
"The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous.
"So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?
""I’ll close with a text my friend sent, a conversation with his daughter. It follows: ‘My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday. Her words: 'Dad, why is that monster man committing violence against a woman?' This from a 9-year-old. If she can see it, why can’t Fox?"
Her disgust at the image is fair, given the lack of context and also given how delicate these things are today in society. Fox will want to see this image removed sooner rather than later.
Source: Comicbook
