The Walking Dead, Better Call Saul Launch Resounding Start to 2016 for AMC
With five original premieres in two nights, AMC kicked off 2016 belatedly last week, and saw its staple The Walking Dead lead the way for a successful new year campaign.
The Walking Dead midseason premiere attracted more than 20 million viewers in three days on both linear and digital platforms, with 12.1 million adults 18-49 in the linear live+3 ratings. That state comes along with a million more 18-49 viewers via digital channels within the three days.
These stats make the premiere the highest-rated entertainment show this year among the key demographic (excluding sports and specials). Talking Dead followed with its highest-rated episode of the season, with 7.5 million total viewers and 4.6 million in the key demographic.
Comic Boom Men aired after Walking and Talking Dead at midnight, with solid numbesr of 1.3 million viewers considering its time slot. The second season premiere of Better Call Saul saw an 83 percent growth in total viewers and 98 percent growth in adults 18-49 in three days, for a total of 4.7 million live+3 total viewers. Talking Saul followed with 943,000 viewers in live+3 ratings.
"What a terrific start to the year for these iconic AMC series, and what a pleasure to share our biggest weekend of originals ever with such passionate and engaged fans," president of AMC, SundanceTV and AMC Studios Charlie Collier said.
"We are proud to be working with all the remarkable creative talent driving these shows. Five premieres over one holiday weekend: Together, we walked, we talked, we call and now we can't wait to explore what's next for these unforgettable characters and unique worlds."
Source: Comingsoon
